Current: VP of Marketing at SalesMail
As a revenue leader leveraging the latest in AI tech, I combine strategic vision, tactical expertise, and logistical excellence to drive business outcomes like pipeline generation and ARR/NRR growth.
Our marketing philosophy encompasses:
- Demand creation and capture (pipeline)
- Demand conversion and sales enablement (ARR growth)
- Customer experience, retention, and advocacy (NRR growth)
Connect with me on LinkedIn
Primary Responsibilities
Corporate
- Create and execute annual corporate marketing plan
- Devise corporate AI marketing strategy
- Oversee, allocate, and track corporate marketing expenditures/budgets
- Lead go-to-market strategies for multiple verticals
- Establish metric tracking and comprehensive reporting for all marketing initiatives
- Manage LTV:CAC, cost-per-lead, and pipeline conversion to revenue
AI Marketing Stack
- Custom-built AI marketing stack to automate outbound sales motion
- Stack includes: ocean.io, Clay, Smartlead, HeyReach, ZapMail
- Automates discovery of ICP accounts and contacts
- Finds email addresses and LinkedIn profile urls
- Based on criteria, enrolls prospects in email sequences and LinkedIn campaigns
- Track relevant signals (e.g., new hires) at prospect and customers accounts
- Organizes brand mentions on LinkedIn into a signal view
CRM (Zoho)
- Established and managed all CRM processes for sales and marketing teams
- Built multi-step sales cadences for structured sales outreach and tracking
- Designed ‘pipeline channel’ tracking and reporting process
- Created automated customer onboarding and lifecycle workflows
- Established CRM data sync routines with email marketing platform
- Designed and managed email list segmentation routines and workflows
Content and Digital
- Established unique missions and content strategies for five social media platforms
- Established content strategy for inbound marketing, blogging, and prospect resources
- Crafted comprehensive email marketing strategy
- Created corporate copywriting style guide
- Served as the company’s primary writer and editor for all corporate communications
- Designed and executed major press campaigns
- Designed content architecture for two corporate websites
- Executed and analyzed digital ad initiatives across multiple platforms
- Crafted customer experience journeys, retention initiatives, and usage campaigns
Platform Implementations
Led implementations of the following marketing platforms:
- Clay
- Smartlead
- HeyReach
- ocean.io
- ZapMail
- RB2B
- Vector
- MNTN
- HubSpot Marketing Hub (certified)
- Google Analytics (certified)
- Microsoft Clarity
- Hootsuite
- Zoho Campaigns
- AdRoll
- LinkedIn Ad Manager
- Facebook Ads
- Google Ads
Primary Achievements
- Grew pipeline by 3x over most-recent three year span (2023 – 2025)
- Increased SQL acquisition by 127% since 2020
- Built aggregate social audience from scratch to 10,000+
- Built prospect contact database from scratch to 30,000+
- Sent, tracked, analyzed, and optimized performance for 1M+ marketing emails
- Tracked engagement for 1,800+ annual social media posts
- Orchestrated strategies, logistics, and operations for 100+ trade shows
- Grew web traffic from scratch to an average of 2,500+ sessions per month
- Reduced website bounce rate by 28% over five-year span